Researcher
Researches the audience and builds a verifiable opportunity map.
- One question at a time
- Facts of past behavior
- Quotes and evidence strength
InputGoal, segment, interviews, notesOutputReport, quotes, opportunity map
Inventor
Examines contradictions and turns them into strong solutions.
- Formulates the conflict
- Shows the principles applied
- Separates facts from hypotheses
InputProblem, constraints, conflict of requirementsOutputContradiction model, options, tests
Auditor
Checks the product for honesty, accessibility and respect.
- Dark patterns
- WCAG heuristics
- Honest alternative
InputURL, scenario, mockups, textsOutputObservations, evidence, priorities